Tavoite

The general objective of this project is to enchance the competitiveness of the tourism ecosystem, in particular the SMEs in the tourism ecosystem. It aims at equipping and empowering SMEs to become more resilient by building capacity of SMEs to succesfully carry out the twin transition towards more sustainable, digital and competitive practices as prioritised in the Tourism Transition Pathway.

This is why INSPIRES aims for a resilient twin transition in tourism, by empowering SMEs to make use of digital and sustainable transformation methods and tools for the benefit of all, aiming at a diversified tourism as a means of combating discrimination, providing security and acceptance and promoting greater social inclusion.

The aim is to co-create a green and digital transition, in order to reach a 2030 resilient tourism ecosystem, which works effectively towards the commitments of the Transition Pathway for Tourism and the SME Strategy for a sustainable and digital Europe.

The Specific Objectives (SO) of INSPIRES are based on a needs analysis of the tourism ecosystem in the participating countries.32 KPIs will track the effects of the activities done in WP 2,3,4,5, dedicated to foster twin transition in the tourism sector.

SO1: Collect and share EU-wide best practices on resilience, digitalization, and sustainability to inspire tourism SMEs and stakeholders. The KPIs will track the effects of the activities done in WP2 with support of WP6. 

SO2: Conduct training for key stakeholders to become multipliers in disseminating knowledge on resilience, sustainability, and digitalization to SMEs. The KPIs will track the effects of the activities done in WP3 with support of WP6.

SO3: Provide tailored capacity building for tourism SMEs on resilience, sustainability, and digitalization, including tools, management strategies, certification, and funding to improve their environmental performance and overall resilience. The KPIs will track the effects of the activities done in WP4 with support of WP6.

SO4: To provide financial support to SMEs to develop and implement new business strategies, new products and cross sectoral approaches to increase the resilience, sustainability and digitalisation of their daily activities. The KPIs will track the effects of the activities done in WP5 with support of WP6.

Tulokset

The results of the project areWork Package 1: Project Coordination & Management – 1 st Technical progress report – Final technical and financial progress reportWork Package 2: Best Practice & Awareness Raising – Compendium on best practices and lessons learnt-SMEs  – Completition and/or revision of the initial set of best practicesWork Package 3: Train the Trainer: boosting resilience along the tourism value chain – Guide on Risk Management Education and Planning – 4  Trainer’s guides on how to train SMEs on different topics addressed in T5.2-T5.5Work Package 4: Inspired SME Capacity building – Comprehensive list of indicators   – Follow-up survey Work Package 5: Direct financial and technical support to SMEs – Report containing: Selection of collaborative projects and Evaluation  – Monitoring reportWork Package 6: Communication & dissemination – Communication strategy developed  – 2 x Videoproduction

Tulosten hyödynnettävyys

The outputs of the project will be widely available on the project website, even after the project has ended. Most of the outputs will be produced in several languages: English, Finnish, Spanish, German, Bulgarian and Polish, so they will also be widely available.