Are you passionate about sports and interested in working in an international business environment? Do you want to combine your love for sport with business expertise to build a career you truly enjoy?

The International Sport Business Management programme at Lapland University of Applied Sciences (Lapland UAS) prepares you for a dynamic career in the global sports industry. You’ll gain the skills to lead, innovate, and succeed in sport-related business environments.

What You’ll Learn

This programme focuses on the intersection of sport and business, covering key areas such as:

  • Responsible development in sport
  • Sport business leadership and management
  • Profitable sport management
  • Sport entrepreneurship and business design
  • Business engagement with sports

You’ll graduate with the tools to become a future innovator in the fast-growing global sports industry.

Curriculum of International Sport Business Management

Read more about the content of studies

Learn by doing – backed by theory. Real projects, real teamwork, real skills

Study in a modern, innovative environment that blends theory and practice. Teaching takes place on campus in Rovaniemi, with flexible learning formats including:

  • In-class instruction
  • Field activities and company visits
  • International exchange opportunities
  • Online studies
  • Team work
  • Real-world projects with local businesses

Our strong collaboration with industry ensures you gain hands-on experience and build valuable professional networks. In Lapland and internationally the sports industry is flourishing, and there is a constant need for a workforce equipped with up-to-date skills and resources to keep the industry sprinting forward.

Real-World Collaboration: Levi World Cup

Students have worked on projects like analyzing the economic impact of the Levi World Cup, gaining practical insights into organizing large-scale sports events.

This collaboration offered young people the opportunity to learn together, share ideas, and develop their skills in a practical environment.

Satu Pesonen, CEO, Visit Levi

We gained valuable insight into organizing large-scale sports events through the Levi World Cup. It was especially interesting!

Antti Huotari, student

Career-Focused Studies and Support

Studies offer career-oriented courses and internships, along with support for job applications through CV and cover letter workshops. Extracurricular and student union activities, such as tutoring, also provide great networking opportunities. You’ll also have the opportunity to learn Finnish, enhancing your integration and employability in Finland. Learn more about studying Finnish: Link to Finnish language studies -pages

Flexible Study Options – Combine Work and Studies

You’ll receive a personalized study plan tailored to your goals. You can also get recognition for the skills you’ve gained at work through a process called competence-based recognition – turning your experience into academic progress. 

Lapland University of Applied Sciences has received the Elite Athlete Friendly University quality label from the Finnish Olympic Committee in May 2025. Read more from the news:
Lapland University of Applied Sciences received the Elite Athlete Friendly University quality label from the Finnish Olympic Committee

International Opportunities

Studying in English enhances your language skills and cultural awareness – both highly valued in working life. You can:

Read student insights from the EASM Summer School: Link to Insights from a Short-term Student Exchange

Watch our students’ insights into their experiences during their exchange:  EASM Summer School Emma Tuisku (youtube.com)  

The EASM Summer School was one of the best experiences of my life. I highly recommend it to anyone interested in sports management and networking.

Lapland UAS student

International lecturers regularly visit our campus, bringing global perspectives into your classroom.

Career Prospects After Graduation

Graduates of the International Sport Business Management programme are prepared for diverse roles in:

  • Sports marketing, sponsorship, and hospitality
  • Public sport services and event planning
  • Sales and business negotiations
  • Sport entrepreneurship
  • Consulting on sport and sustainable development
  • Sports facility management

Whether you aim to work for a global brand or start your own business, this programme gives you the skills to succeed.

Meet Our Staff

Our teaching team are professionals with real-world experience in business and sport management, ensuring a strong link between academic theory and practical application. We foster a supportive and inclusive learning environment where every student is valued.

Student stories

Learn more what our students tell about the studying in Lapland

Read student stories
Student group

Student stories

Learn more what our students tell about the studying in Lapland

Read student stories
Tuition Fee at Lapland UAS

Read more about tuition fees at Lapland UAS

Watch the video of Lapland UAS’ Bachelor of Business Administration, International Sport Business Management ->

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Life in Rovaniemi – Arctic Lifestyle Meets Modern City Living

The city of Rovaniemi offers you excellent possibilities also for extra curriculum activities and sports. The City of Rovaniemi has become the first Nordic city to be awarded the European City of Sport 2020 -label. Rovaniemi is a very good example of a city where sports and physical activity act as promoters of health, sense of community, education and mutual respect. 

The Wellness Pass is a service offered to higher education students in Rovaniemi. The Wellness Pass includes various services that promote physical, cultural and social wellbeing: Link to Wellness pass – LYY 

Here modern city life blends to the unique Arctic nature and here you can truly be yourself and create the future together with others. Watch the video made by Rovaniemi City ->