AI is rapidly accelerating the development of immersive solutions across cultural heritage, tourism, education, and the creative industries.

This growth presents remarkable opportunities for personalisation, accessibility, and new forms of human–technology interaction. At the same time, it raises essential ethical challenges related to bias, data governance, transparency, accountability, and long-term sustainability.

Ethical AI for immersive technologies - turning responsible innovation into real-world impact

In this talk, Prof. Marcus Liwicki will explore how AI can make immersive technologies (AR, VR, XR…) more engaging, accessible, and personalised, while also discussing the risks, blind spots, and responsibilities that come with such innovation. Through real examples and ongoing research, he will show how organisations, regions, and SMEs can develop immersive AI-driven solutions that are not only cutting-edge, but also transparent, inclusive, and aligned with European societal values.

Participants will gain an actionable understanding of how to navigate the ethical landscape of immersive AI and how to leverage responsible innovation as a competitive advantage in real-world applications.

Speaker profile: https://www.ltu.se/en/staff/m/marcus-liwicki

Date and time: 26th January 2026 14-15 (Finnish time)

Talk Duration: 1 hour (40 min talk / 20 min QA)

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The event is organised by CIRCUIT project, financed by the Interreg Aurora programme.