The Bachelor of Hospitality Management, Tourism focuses on giving our students skills and knowledge required in the international tourism industry. Lapland is an international tourism destination, which offers memorable nature-based high-end experiences to tourists from all over the world and unique learning opportunities and a real-life tourism laboratory to our students.

The Degree Programme in Tourism aims at providing the tourism and hospitality industry with managers who know how to balance travellers’ high expectations for memorable luxury tourism experiences while protecting nature, culture and the whole planet.

The main emphasis and specialisation area in the programme is Tourism Management and Experience Design focusing on Nature-Based High-End Tourism Experiences.

In the programme-specific studies we emphasise prerequisites for creating and managing nature-based luxury experiences like sustainability, nature tourism, diversity, human resource management, design thinking, risk management and other field-related issues related to the tourism business.

Contemporary marketing, including eCommerce and product development, as well as various language and cultural studies have an important role in the degree programme.

Co-operation with the working life

We work in close connection with the local tourism business.The Degree Programme in Tourism also has specific tourism companies in the area with which we have deeper cooperation through e.g. various projects and other study-related assignments. Here one example in Rovaniemi: Developing Sustainable Nature-Based Luxury Tourism Products During the International Intensive Week in Rovaniemi and one example of international cooperation: Suhet Intensive Week Barcelona, Spain: Journey towards luxury. The programme is also a member in ATLAS – Association for Tourism and Leisure Education and Research.

In addition, we arrange company visits, trips, visiting lectures and other activities together with the working life.

Practical learning

You can expand your professional skills in practice in your training periods. The degree includes 30 ECTS of practical training which can also be completed outside Finland. Training enables you to create valuable networks and connections to tourism companies and other organisations of the field.

Lapland UAS reveiced the best feedback from students once again among 22 universities of applied sciences in Finland. Read more: Feedback from Lapland UAS graduates once again ranks among the best in the country  – Lapland University of Applied Sciences

Curriculum of Tourism

Read more about the content of studies

Learn more about students life in Lapland UAS from Tourism Instagram.

Students going to EMCup

EMCup 2026 in Amsterdam

Students participating in EMCup 2026

Read the students blog about the participation in EMCup 2026

Representing Lapland at EMCup

Future career prospects

We will offer you skills and expertise required in the international tourism and hospitality industry. After your graduation you will be able to work for private and public organisations having excellent competences and skills in tourism-related subjects with a multicultural and international aspect.

After graduating from our programme as a Bachelor of Hospitality Management you will have many interesting career opportunities as an expert in the tourism and hospitality field e.g.

  • Luxury Travel Designer
  • Marketing/Sales Manager
  • Customer Service/Event Manager
  • Coordinator/Head of Sustainable Development
  • Project Manager/Coordinator
  • Entrepreneur.

What do you benefit from studying in English?

You benefit as follows from studying in English:

  • Good language skills are highly valued by the working life
  • You can work in multicultural teams
  • You can start creating your professional networks already during your studies

The programme is designed very creatively with different challenging tasks

Tourism student

Follow the fast track to get your degree!

You can also apply for recognition of your previous skills and competences at the very beginning of your studies. In addition, if you are working at the same time with your studies, it is possible to complete your studies in the working life through the process of pedagogisation of work. These options make it even possible for you to finish your studies within 2–2.5 years.

Multidimensional Tourism Institute

Our Degree Programme in Tourism is part of MTI (Multidimensional Tourism Institute) and therefore you can also choose:

  • joint studies at the University of Lapland
  • interesting guest lectures

More info Multidimensional Tourism Institute.

We guarantee that you will get the right keys from us for creating your future career!

Tuition Fee at Lapland UAS

Read more about tuition fees at Lapland UAS

Student stories

Learn more what our students tell about the studying in Lapland

Read student stories

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